HEART-LED

STORYTELLING

My reporting background and interviewing skills set me apart from copywriters who approach the work strictly from a marketing angle. I know emotional connection to be the foundation of the B2C relationship, and I want to help your audience see you - and your offers - clearly. Throughout the process, I take the time to understand who you are, how you got here, and why you’re in the game. I then draw on strategic best practices to communicate your value in the most engaging way possible.

CASE STUDY: WILLIAM MURRAY GOLF

For NBCUniversal’s in-house agency, I wrote and produced a feature on William Murray Golf, the activewear brand from actor Bill Murray and his brothers. The package included an interview with the six Murray brothers and a music video for an original song called “Stay on Course.” The final piece captures the irreverent spirit of the brand and relays the family lore that led to its inception.

BIG-PICTURE

BRAND SAVVY

Over the years, I’ve worked across many different aspects of marketing: copywriting, brand design, social media strategy, and more. While I now prefer to stay in my zone of genius - the words - my varied experiences have shaped my understanding of how these elements form a holistic brand identity. I’m an excellent collaborator, and my knowledge of different platforms helps you understand how all the moving parts of your business are working together.

CASE STUDY: STYLEWISE

I created the marketing assets for my first business, StyleWise — a collection of educational resources on personal styling. The brand’s mission was to inspire confidence in women by helping them match their outsides to their insides. I built the world of the brand with a whimsical visual identity, an uplifting tone, and an original vocabulary that laid out the styling process in an inclusive, accessible way.

…AND A PLAIN OLD

GOOD TIME

ON THE INTERNEt

Between my editorial career and my freelance projects, I’ve written and edited thousands of web articles — including pieces for TODAY, WSJ’s Mansion Global, Martha Stewart, Byrdie, Food52, SELF, and more. I know how to angle a story for maximum impact and incorporate SEO best practices while maintaining a sense of humor and humanity. Beyond short-form content, I’m an expert in editorial planning and strategy — I can help you plot out recurring franchises and hone your voice across platforms and mediums. I have experience creating paid ads, social media campaigns, and email newsletters. I also work with video content, having scripted both social video series and national TV commercials.

Please find some recent work below.

  • The New Old School: Eclectic Grandpa Home Decor

    Mansion Global

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  • Warmth Is In, Stark Minimalism Is Out: 2024’s Hottest Design Trends

    Mansion Global

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  • Get Witchy With It: Home Picks for the Modern Spiritualist

    Mansion Global

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  • Let's All Agree to Get Dressed This Winter

    Byrdie

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  • Robes Are the Sartorial Key to Your Hygge Era

    Byrdie

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  • The Case for Sizing Up

    Byrdie

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  • 10 Tips from One Week as a Professional Baker

    Food52

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