Helping you see yourself… so others can, too.
I'm Embry, a storyteller and digital strategist. My career - which spans corporate editorial, freelance brand strategy, and creative entrepreneurship - has been anything but linear. But over 12+ years, my goal has remained the same: to invite compassionate self-inquiry and build frameworks that support personal sovereignty and creative fulfillment.
I work with high-integrity, founder-led brands who are ready to embody their next level. Using a mix of journalistic curiosity, strategic thinking informed by over a decade in the content business, and my intuitive understanding of people and culture, I pull forward the differentiating aspects of your brand and put them in a language your customer understands: Voice, Value, and Conviction (VVC).
My clients often come to me at inflection points - post-funding, pre-launch, or mid-rebrand - when their story has outgrown its original packaging and their message needs sharpening to match their momentum. I help you hold the energy of the pivot and translate it into concrete outcomes: a voice that resonates and converts, content systems that compound over time, and a brand identity that's both strategy-informed and fully yours.
I offer short-term sprints (ideal for a rebrand at the level of messaging), ongoing retainers (designed to help you build and scale a content ecosystem across platforms), and one-off strategy sessions. You can find my current packages below — if they feel like a fit for your current moment, I’d love to hear from you.
IN THEIR WORDS
“A SEASONED WORDSMITH… WHOSE SELF-MOTIVATION, LEADERSHIP AND HUMOR PUSH HER TEAM TO SUCCESS.”
— Tyler Mount
“HER METHODS HAVE MADE ME A MORE EXACTING WRITER AND A STRONGER BUSINESSWOMAN… A FUN GROWTH EXPERIENCE.”
— Rose Truesdale
“IT WAS PERFECT… THE ACTUAL DIRECTION I WAS LOOKING FOR BUT HADN’T CONSIDERED UNTIL SHE PUT IT TOGETHER.”
— Adam Pretorius
“A GIFTED WRITER AND EDITOR WHO CAN MAKE STORIES SING… A TRUE PROFESSIONAL WHO BRINGS ENERGY AND PRECISION.”
— Michelle Preli
“SHE KNEW HOW TO MAKE MY DELIVERY SHARPER AND MORE IMPACTFUL, AND EVEN PROMPTED ME… TO BETTER REFLECT MY AUTHENTIC SELF.”
— Katie Stolp
OFFERs
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For early- to mid-stage founders who can speak passionately about their ideas in the room and want repeatable narrative architecture that can be shared with a team and scaled across channels and touchpoints. In a structured intake interview informed by my years as a journalist, we’ll dig into what makes your message magnetic before distilling it into a strategic positioning brief that outlines core language and messaging pillars. From there, we’ll implement the strategy across two high-leverage narrative assets of your choice (home page copy, social media bios, founder bio, sales deck, values statement, or media one-pager) and leave you with an implementation walkthrough to ensure you can keep building on the infrastructure we’ve created.
2500
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Ready to commit to the long arc of growing your brand? I’m yours for 4-8 hours a week*. We’ll work together on messaging that speaks your customer’s language, build content systems designed to scale, and execute on ongoing copy and content needs. Clients often transition into a retainer after a Founder Narrative Architecture sprint to keep the momentum going.
Starts at $2,000/mo
*This is my standard retainer, but please reach out if reduced or additional hours would better suit the season you’re in.
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Need a second set of eyes or a sounding board? Book a one-time, one-hour strategy call to get clarity on your brand, content, or positioning. No prep, no deliverables — just actionable real-time advice. Great if you want to dip a toe in before committing to a larger sprint.
250
About EMBRY
Embry Roberts is a writer and digital strategist turned creative entrepreneur. Her writing has appeared in The Washington Post, The Wall Street Journal, Today.com, SELF, Food52, Byrdie, and more. A graduate of Northwestern University, she has held editorial roles at NBCUniversal and Martha Stewart Living. Her independent work - spanning poetry, essays, The Lowlight Reel podcast (featured in The New Yorker), and a forthcoming memoir - explores creativity, mental health, queerness, and purpose. At the heart of it all is the aim of helping fellow seekers ground their creative chaos in audacity, alchemy, and embodied artistry.
The Artist Behind the Strategist
I don’t just build brands and create content for other people — I also share tips on art and creativity across my own platforms. Subscribe to State of the Process on Substack, or follow my author journey on TikTok, Instagram, and YouTube.