Own your narrative. Scale your voice.

Hi! I’m Embry. 

As an author and entrepreneur myself, I like to say that self-study is sovereignty — the better you know yourself, the better positioned you are to claim authorship over your story. That’s true for individuals growing in creative life, and it’s true for businesses and organizations looking to expand their influence beyond one charismatic founder. I’m here to help reflect you back to yourself — using my signature VVC framework (Voice, Value, and Conviction), I pull out the threads in what makes your message magnetic and translate it into repeatable narrative architecture that can be leveraged for sale or scale.

My work with creative founders (that’s creative as a worldview, if not always an industry) evolved naturally out of my background in editorial and content strategy. I especially love working with early- to mid-stage founders who aren’t the face of their brands and find themselves becoming bottlenecks to their own growth. If you have a strong personal ideology, can speak passionately in the room, and are ready to lock in language designed for a multi-person presence, let’s talk. I’d love to help you distill your message into a movement that can be shared with a team and and scaled across channels and touchpoints.

I offer one-off narrative transformations as well as ongoing editorial planning and direction. You can find more on my current offers below — please reach out if they feel like a fit for your current moment.

IN THEIR WORDS

“A SEASONED WORDSMITH… WHOSE SELF-MOTIVATION, LEADERSHIP AND HUMOR PUSH HER TEAM TO SUCCESS.”

— Tyler Mount

“HER METHODS HAVE MADE ME A MORE EXACTING WRITER AND A STRONGER BUSINESSWOMAN… A FUN GROWTH EXPERIENCE.”

— Rose Truesdale

“IT WAS PERFECT… THE ACTUAL DIRECTION I WAS LOOKING FOR BUT HADN’T CONSIDERED UNTIL SHE PUT IT TOGETHER.”

— Adam Pretorius

“A GIFTED WRITER AND EDITOR WHO CAN MAKE STORIES SING… A TRUE PROFESSIONAL WHO BRINGS ENERGY AND PRECISION.”

— Michelle Preli

“SHE KNEW HOW TO MAKE MY DELIVERY SHARPER AND MORE IMPACTFUL, AND EVEN PROMPTED ME… TO BETTER REFLECT MY AUTHENTIC SELF.”

— Katie Stolp

OFFERs

About EMBRY

Embry Roberts is an author and creative entrepreneur. Her writing has appeared in The Washington Post, The Wall Street Journal, Today.com, SELF, Food52, Byrdie, and more. A graduate of Northwestern University, she has held editorial roles at NBCUniversal and Martha Stewart Living. Her independent work - which spans essays, poetry, The Lowlight Reel podcast (featured in The New Yorker), and a forthcoming memoir - spotlights themes of embodiment, integration, self-authorship, and beingness as an art form.

The Artist Behind the Strategist

Watch me practice what I preach across my own channels. Subscribe to State of the Process on Substack, or follow along on TikTok, Instagram, and YouTube for embodied insights on the art of creative selfhood.